PRESCHA & SOHN AG
For Prescha & Sohn AG, a renowned car saddlery specializing in handcrafted automotive interiors, I developed a cohesive visual concept encompassing graphic design, photography, and a complete website redesign. The project focused on highlighting their precision, tradition, and attention to detail. I created a timeless design language rooted in craftsmanship, supported by authentic workshop photography that showcases their materials, tools, and finished interiors. The redesigned website presents their work with elegance and clarity, offering an improved user experience and a strong, refined digital identity.
Year → 2022
Website → https://www.prescha.ch/
BEYOND THE FOREST
For my thesis project I've delved into the blurred interface between naturalness and artificiality, highlighting humanity's undeniable influence on nature. Focusing on the forest in my project, I've confronted the alarming reality of global deforestation, where 30 football fields of forest area vanish every minute. To depict this urgent issue, I've utilized advanced technologies like photogrammetry and Lidar scanning to digitally preserve cleared forests. My work serves as a warning of what the future may hold if human behavior towards the environment remains unchanged. Through these digital representations, I challenge viewers to reconsider their relationship with nature and advocate for sustainable practices to ensure a harmonious coexistence between humanity and the natural world.
Year → 2021
Mentoring → Viola Diehl, Leander Eisenmann, Ludwig Zeller